{"id":11666,"date":"2018-01-16T14:21:05","date_gmt":"2018-01-16T13:21:05","guid":{"rendered":"https:\/\/preprod.cognac.fr\/?p=11666"},"modified":"2019-10-23T16:22:10","modified_gmt":"2019-10-23T14:22:10","slug":"2017-cognac-campaign","status":"publish","type":"post","link":"https:\/\/preprod.cognac.fr\/en\/press\/2017-cognac-campaign\/","title":{"rendered":"2017 Cognac Campaign"},"content":{"rendered":"<p class=\"p1\"><em><span style=\"font-size: 18pt;\">Cognac celebrates a strong 2017 as exports continue to grow. <\/span><\/em><\/p>\n<p class=\"p1\"><em><span style=\"font-size: 18pt;\">For the third year running, Cognac exports grew in 2017, reaching their highest ever levels in both volume and value. These good results are despite the April 2017 frosts, which in the end affected production less than anticipated.<\/span><\/em><\/p>\n<p class=\"p1\">With nearly 98% of production exported, the Cognac appellation expanded its export markets in 2017, witnessing growth of more than 10% in volume and 14% value. In total, around 197.4 million bottles were exported this year, resulting in a turnover of \u20ac3.15 billion euros.<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 18pt;\"><br \/>\nA dynamic performance across all markets, driven by the expansion of the NAFTA zone <\/span><\/h2>\n<p class=\"p1\">With 86.1 million bottles exported in 2017, volumes rising 11.4% and value up 12.6%, the NAFTA<span class=\"s1\">[1] <\/span>area has performed consistently well and continues to lead the way in Cognac exports (43.6% of exports). The USA continues to be Cognac\u2019s largest market with 82.6 million bottles exported in 2017. \u2018The historic presence and ongoing investment of our Houses\/brands in the United States make the strong performance of Cognac exports to this market possible,\u2019 explains Patrick Raguenaud, President of the Bureau National Interprofessional du Cognac (BNIC).<\/p>\n<p class=\"p1\">Over the same period, the growing exports to the Far East reached 56.9 million bottles (+11.3% in volume and +18.4% in value) further demonstrating the development in this region. (28.8% of total exports). The steady increase in shipments to the Chinese market remains an important factor in delivering these results \u2013 responsible for nearly 25.5 million bottles exported. The President of the BNIC says \u2018This trend towards strong recovery illustrates the lasting appetite of the Chinese for Cognac, even in this period of market normalisation.\u2019<\/p>\n<p class=\"p1\">Shipments in Europe have also grown with + 5.7% in volume and + 8.7% in value, equating to total shipments of more than 41.5 million bottles (21.1% of shipments). The recovery of Russia (+32.7% in volume) and the Baltic countries carries these postive results for 2017 \u2018again testifying to the Russian attraction to the Cognac category\u2019, notes Patrick Raguenaud.<\/p>\n<hr \/>\n<p class=\"p1\"><span style=\"font-size: 10pt;\">BNIC FIGURES &#8211; COGNAC 2017 CAMPAIGN<br \/>\n<\/span><span style=\"font-size: 10pt;\">[1] NAFTA: North American Free Trade Agreement (NAFTA), signed by Canada, the United States and Mexico in January 1994.<\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 18pt;\">Development in the rest of the world remains important<\/span><\/h2>\n<p class=\"p2\">The progression of exports in zones of strong potential (Africa, the Antipodes, etc) continued in 2017 both in terms of volume (+13.2%) and in value (+17.3%). In addition, these new areas of opportunity represent more than 6.5% of global volumes shipped, or nearly 12.8 million bottles.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 18pt;\">Growth in shipments for VS, VSOP and Old categories<\/span><\/h2>\n<p class=\"p2\">Accounting for half of all cognac shipments, VS cognac has consolidated its success in all markets, with volume growth of +8.6% and +15.4% in value. VSOP and older categories also continued their growth, increasing by +11.2% in volume and 14.3% respectively, and +11.1% and 17.1% in value. For the BNIC president Patrick Raguenaud, \u2018the great momentum we are experiencing today across all three categories can be explained by good results for cognac in all of its markets, with varied consumption patterns.\u2019<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span style=\"font-size: 18pt;\">Production impacted by the April 2017 frosts<\/span><\/h2>\n<p class=\"p2\">The climatic issues encountered over the period, mainly marked by the episodes of frost in April 2017, affected the 2017 production of cognac. With a total volume yield of 88.95hl vol.\/ha (compared with 101.94 hl vol\/ha for the previous harvest), or a yield of 8.64 hl of pure alcohol (AP) per hectare, the distillation of the 2017 harvest should produce around 635,000 hl AP.<\/p>\n<h2 class=\"p2\"><span style=\"font-size: 18pt;\">The available climate reserve, with a stock of 184,000 hl AP, will limit the impact of frost on the crop.<\/span><\/h2>\n<p class=\"p2\">Christophe Forget, vice president of the BNIC, explains why the climate reserve tool was set up by the BNIC in 2008. \u2018By creating a climatic reserve in years where there is the opportunity, the winegrower can compensate for a crop deficit. This tool provides an additional guarantee for the sector. It allows us, to a certain extent, to guard against the risks of climate related hazards that we have seen increase in recent years.\u2019<\/p>\n<p class=\"p2\"><strong>Cognac professionals are confident in their future prospects and continue today to fully invest in the development of their sector and the quality of their products.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11677\" src=\"https:\/\/preprod.cognac.fr\/wp-content\/uploads\/infographie_chiffres-cles_cognac_2017_p1_usa.png\" alt=\"\" width=\"1299\" height=\"1813\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11679\" src=\"https:\/\/preprod.cognac.fr\/wp-content\/uploads\/infographie_chiffres-cles_cognac_2017_p2_usa.png\" alt=\"\" width=\"1299\" height=\"1813\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11600\" src=\"https:\/\/preprod.cognac.fr\/wp-content\/uploads\/Capture-d\u2019\u00e9cran-2019-10-23-\u00e0-12.37.20.png\" alt=\"\" width=\"451\" height=\"237\" \/><\/p>\n<hr \/>\n<p class=\"p1\"><span style=\"font-size: 10pt;\"><b>About the BNIC <\/b><\/span><\/p>\n<p class=\"p2\"><i><span style=\"font-size: 10pt;\">The BNIC (Bureau National Interprofessionnel du Cognac) represents, fosters and protects the Cognac Appellation d\u2019Origine Conr\u00f4l\u00e9e in France and abroad. In the 160 countries where Cognac is sold, this AOC assures consumers a product of exceptional quality. With a membership that equally represents the agricultural and commercial interests of Cognac, the BNIC is the consultative and decision-making body for the 4,300 growers, 110 distillers and 280 n\u00e9gociants of the Cognac appellation.<\/span><br \/>\n<\/i><\/p>\n<hr \/>\n<p class=\"p1\">@cognacusa<\/p>\n<p class=\"p1\"><span class=\"color-rouge\"><strong>Press Contact<\/strong><\/span><br \/>\n<span class=\"color-rouge\">Teuwen Communications<\/span><br \/>\n<span class=\"color-rouge\"><span class=\"s1\">Stephanie Teuwen | <\/span>stephanie@teuwen.com<\/span><br \/>\n<span class=\"color-rouge\">Cassidy Havens, DipWSET | <span class=\"s2\">cassidy@teuwen.com<br \/>\n<\/span>Gabriela Marchand | <span class=\"s2\">gabriela@teuwen.com<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/preprod.cognac.fr\/wp-content\/uploads\/20180116_communique_presse_internationale_janvier2018_usa.pdf\"><strong>Download<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For the third year running, Cognac exports grew in 2017, reaching their highest ever levels in<br \/>\nboth volume and value. These good results are despite the April 2017 frosts, which in the end<br \/>\naffected production less than anticipated.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_mapbox_gl_js_media":[],"footnotes":""},"categories":[46,64],"tags":[],"class_list":["post-11666","post","type-post","status-publish","format-standard","hentry","category-news","category-press"],"acf":{"date_evenement":"","date_fin_evenement":"","fond_page_cocktail":false,"outils_presse":{"documents_textes":[{"documents_pdf_word":"https:\/\/preprod.cognac.fr\/wp-content\/uploads\/20180116_communique_presse_internationale_janvier2018_usa.pdf"}],"galerie_photos":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017 Cognac Campaign | Cognac<\/title>\n<meta name=\"description\" content=\"For the third year running, Cognac exports grew in 2017, reaching their highest ever levels inboth volume and value. These good results are despite the April 2017 frosts, which in the endaffected production less than anticipated.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2017 Cognac Campaign | Cognac\" \/>\n<meta property=\"og:description\" content=\"For the third year running, Cognac exports grew in 2017, reaching their highest ever levels inboth volume and value. 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