{"id":12479,"date":"2019-10-25T13:07:16","date_gmt":"2019-10-25T11:07:16","guid":{"rendered":"https:\/\/preprod.cognac.fr\/?p=12479"},"modified":"2019-10-31T18:05:47","modified_gmt":"2019-10-31T17:05:47","slug":"cognac-launches-a-renewed-website-cognac-fr","status":"publish","type":"post","link":"https:\/\/preprod.cognac.fr\/en\/press\/cognac-launches-a-renewed-website-cognac-fr\/","title":{"rendered":"Cognac launches a renewed website: cognac.fr"},"content":{"rendered":"

The new website expresses the passion and know-how of the women and men who devote their lives to Cognac \u201cfrom vine to glass.\u201d<\/em> This educational and visually <\/em>enticing<\/em> website gives pride of place to the values of the appellation, including authenticity, generosity, attention to detail and beauty. It <\/em>launched<\/em> October 25.<\/em><\/span><\/p>\n

www.cognac.fr<\/b><\/span><\/p>\n

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A new digital window on an entire industry<\/span><\/strong><\/h2>\n

The refreshment of the Cognac geographical indication\u2019s website\u2014cognac.fr<\/strong>\u2014is a reminder of the region\u2019s history and authenticity, as well as the human and cultural diversity of a category that is defined by nearly 4,300 growers, 110 distillers and 270 shippers.<\/p>\n

With its emphasis on the visual, the site illustrates a message that captures the appellation\u2019s experience and potential, anchors the spirit in its region of production, and reaffirms Cognac\u2019s high-end positioning.\u00a0 At the same time, it highlights the expertise and commitment of the entire sector.<\/p>\n

The site has been launched in both English and French versions.<\/p>\n

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An attractive format with impactful content<\/strong><\/span><\/h2>\n

Conceived by Label Agence, which specializes in digital communications for the spirits industry, the site offers a clean, contemporary design and highly visual content of the contrasting worlds of cellars, distilleries and vineyards. Each aspect is represented by images, videos and infographics that take visitors on a journey that is both educational and sensual.<\/p>\n

\u201cWe designed the site to make people look at Cognac with new eyes<\/em>. <\/em>We want to show Cognac\u2019s true modernity, its can-do spirit and its dynamism, as well as respecting its centuries of history, rooted in the terroir and landscape<\/em>,\u201d <\/em><\/span><\/p>\n

says Label Agence, which worked on the design alongside Spirit Hunters Media.<\/p>\n

An emphasis on experience<\/strong><\/span><\/h2>\n

The structure of the new site invites visitors \u2013 mainly trade and influencers \u2013 to delve into four general areas:<\/p>\n